As an online video startup, yes, we’ll admit we may be a little biased in this department. But we’ve compiled a list of 5 reasons online video rocks for promoting yourself that are pretty hard to ignore.
Before we get to our list, we thought we’d share a few stats about online video, care of Digiday, to give you a sense of just how big and important the medium has become:
- 89 million people in the United States watch a total of 1.2 billion online videos on a daily basis
- Online video users are expected to double by 2016, to 1.5 billion
- Online video accounts for 50 percent of all mobile traffic
- 52 percent of consumers say watching product videos makes them more confident about online purchase decisions
- Only about 24 percent of national brands are using online video in their marketing efforts today (get on board while the market’s fresh!)
Video helps you reach more customers through search
One of the biggest perks of promoting your brand or product with online video is that it adds an additional channel for potential customers to discover you via search. Not only are links that include video content more likely to show up near the top of Google Search results, but having content on YouTube will also help with discoverability.
YouTube is the world’s second largest search engine. And people aren’t just searching for videos to watch for entertainment anymore. They’re searching for how to videos, product reviews, how-it-works videos and more. Putting video content on YouTube is a great way to reach users that are searching for keywords related to your product or brand – without video you’d be missing out on this huge (and growing) audience.
Video is shareable by nature
According to communications company M Booth, video is shared twelve times more than links and text posts combined. Your fans and customers are more likely to share video than text so you should be providing them with those videos to share.
Attention spans are on the decline
With a plethora of content to choose from, the attention spans of your online audience are on the decline. Today’s web surfers would rather watch a short, engaging video than read pages of text.
Video gives your brand or product feel more “real”
There’s something about video that lets you show the human side of your product or brand much better than text or video. If you’re selling a product, video can show potential customers what it’s like when a real person uses the product. Real estate agents can use video to create a much more realistic house-tour than photos provide. Bands can share behind-the-scenes footage that reveals that they’ve got a down-to-earth side and aren’t always the rock stars their fans see on stage. Exercise studios can give potential customers a glimpse into an actual class instead of just tell them what they can expect with photos or text, as in this awesome yoga Movie below, from Laura Christina of ZumbaFitClub.sg.
Videos like this help customers get more comfortable with a product or brand, which accounts for the fact that 52 percent of consumers say watching online videos make them more confident with purchase decisions.
Video isn’t as expensive or time consuming as you think
A big reason that currently only about a quarter of national brands are using online video in their marketing efforts is due to the fact that video has a reputation of being expensive and time consuming. However, today most of us have the technology to make amazing videos in our pockets. Smartphones let virtually anyone shoot great HD video and easy editing programs allow for the creation of professional-looking content with little or no tough post-production work.
Check out some great promotional Movies created by some of our users and let us know what you think. Are you using online video to promote your product or brand? If not, what’s stopping you?