The past year has seen user-generated video emerge as the content that will drive the next iteration of the Internet, particularly the mobile web. The surging demand for high-quality video storytelling can not only be seen via Facebook’s video-driven Newsfeed, Instagram video, and the skyrocketing growth of YouTube, but also in many of the most promising startups vying for attention at this year’s Disrupt.
As the leader in video storytelling Magisto hosted an event featuring someone who has uniquely embodied the power of storytelling. Local writerDavid Sikorski had grown tired of seeing the endless photos of his friends’ significant others, engagements, weddings, etc. online and decided to post his own love story to the web with the thing he held most dear: a burrito.
David posted a series of professional-looking photos of him and his burrito frolicking on the beach and sharing tender moments together in the park and it became an instant viral sensation worldwide, generating an avalanche of press coverage (and some unwelcome co-opting by a golden-arched fast food chain).
The phenomenon underscored the power of a great story, even when it’s about man/burrito love. The initial story used still photos to tell its tale, but David used the power of Magisto’s unique brand of video storytelling to make the next chapter even more emotive and compelling.