As we aim to provide video marketing solutions for businesses everywhere with Magisto for Business (sign up here), we are already starting to see a positive response from one of the most competitive industries that never sleeps, Real Estate Agents.

Looking for a new home doesn’t have to be a stressful situation and thanks to the work of great Real Estate Agents everywhere, finding your next home is becoming easier than ever before thanks to social media and especially, video content.

With the ability to provide virtual tours to video Real Estate Listings that walk you through the layout of a house, backyard or neighborhood, Real Estate agents are able to meet with clients who already have a feel for the property before they head out for an open house or guided tour.

Check out Craig C.Rowe‘s great write on Inman.com of how to get started with Magisto for Business to help your Real Estate Business today!

 

Magisto is a video creation app for individuals and businesses.

Platform(s): Browser, IOS, Android, Windows
Ideal for: Any agent or team that wants to quickly create high-quality, marketable videos.

Top selling points

  • Ease of use
  • Array of templates
  • Publishing options

Things to consider

As video tools like this make it easier for everyone to produce edited, branded marketing pieces, it will soon become standard practice for listing presentations, website content and social media posts. Better to get in the door early.

Full review

Every time I look at a video creation app, the production process has taken 10 steps forward.

I’m afraid the only excuse you have left for not making a listing video is that your client specifically told you, “I hate every real estate sales tool except postcards and yard signs. And get off my lawn.”

Magisto is the latest video creation software I’ve been playing around with and I must say, it finally got the “no editing” feature dialed in.

Screen Shot 2016-03-07 at 8.59.08 AM Screen Shot 2016-03-07 at 8.59.20 AM

Upon open, the app asks you to select or shoot footage. If you have a few brief moments of video from your latest listing, tap those. You can add photos, too.

Themes to choose from include Business, Luxury Business, Business Overview, Portfolio, Events, Storyteller and many others.

Every time I look at a video creation app, the production process has taken 10 steps forward.

Users then select a soundtrack, which will coincide with the pace and style of the edit. Add a title, adjust the length via a slider button and “Make My Movie!”

Screen Shot 2016-03-07 at 9.00.41 AM Screen Shot 2016-03-07 at 9.00.49 AM

A couple minutes of processing, depending on length, is all it takes to assemble the content.

There’s also a set 15-second length selection for Instagram, which could make a great method for teasing a coming listing.

I suppose it could be easier, but not much.

As it’s processing, you’re encouraged to add a description and hashtags that will accompany your video when shared to the Magisto community, which has a surprisingly large number of active users.

IMG_2193

Videos can be shared to YouTube, Google+, Instagram and pretty much wherever else you want to post them.

I created a watchable, albeit pointless, video of my dog after installing the app without any help or support.

 Screen Shot 2016-03-07 at 7.29.38 PM

This is a testament to a slick user interface and keen insight into what’s always created barriers to consumer-level video creation: editing.

The editing process leverages a native “artificial intelligence,” similar to howAnimoto synchronizes soundtracks with user videos. When you examine the backgrounds of its founders and executives, it’s not hard to understand why it works so well.

IMG_2194-577x1024

Magisto’s in-app community could be a unique outlet to post listing videos, but it wouldn’t be targeted very well. Most of it is rather silly stuff, so you’ll be best served to create and share to your external networks.

Nevertheless, I did find it to be a suitable time-suck and to some extent, an inspiration to make more videos.

Granted, a professional videographer will always do a better job than an app. They have editing insight, lighting talents, mastery over editing software, and high-end equipment. If the listing calls for it, Magisto.

However, when it comes to just wanting to make quick, good-looking projects from your desktop or phone to improve the appeal of your listing and agency, this is the app to do it.

Key Takeaways

  • Even if software makes it easy to create video, agents still need a good story to tell about themselves and their listings