Depending on the type of business you run, having a presence on certain social media platforms can help increase your engagement and lead to sales and new customers. The best way to start doing this is by signing up for Magisto for Business to start creating powerful videos today!
As you start to build a following, you will start to see that each social platform has its own unique ecosystem and rules about posting. Different types of conversations happen on Twitter (more of a news feed and updates) than Facebook (more of a community dialogue with recommendations and feedback).
We’ve outlined which platforms are important to have when you are trying to grow your brand voice and the different types of day to post that will help your content make the most impressions.
Lucky for you, Magisto videos are an easy plugin on all of the major social media platforms. Magisto for Business helps you include insightful narration, captions and business logo to all your videos.
Posting between the hours of 1 PM and 4 PM usually results in the highest average click-through rates during the weekdays. Facebook’s popularity doesn’t drop off during the weekend and according to a recent study from TrackMaven, “which analyzed 5,800 pages and 1.5 million posts, there’s a clear pattern: it’s most crowded during the weekdays, but people pay more attention during the weekend with increased engagements (comments and shares) on Sundays with Thursday following close behind.”
For direct to consumer conversations, Saturdays and Sundays are your most popular days communicating with your users. While your customers are still on Twitter during the work day they are less likely to click through and complete a sale than they are during the weekend. We recommend tweeting between 12 PM and 6 PM and pinning your most important video content to the top of your Twitter feed is always a good idea for new customers who are visiting your Twitter page for the first time.
Pinterest & Tumblr:
We combined these two platforms because consumers activities on these two pages are the same. We recommend posting after work hours, particularly after 8 PM and before 11 PM. Saturday and Sundays are the most popular days of the week with users spending a longer time on these outlets and are more likely to re-post your content during these days.
Out of all the social media platforms, Linkedin is the most important for marketing to other businesses with “93% of B2B marketers rating Linkedin as the top B2B social media lead generation source” according to AdWeek. The best days to post on Linkedin are Tuesdays, Wednesdays, and Thursdays with the ideal posting times as follows: 7 AM – 8 AM or 5 PM – 6 PM. Tuesday is the most popular day for posting according to AddThis with 10 AM – 11 AM being the most popular hour for featuring content.
One of the fastest growing platforms, especially when it comes to video content and marketing to millennials, Instagram is the most popular Monday-Saturday. Posting before work hours and after work is the key to hitting your future customers with a small window of increased activity between 3 PM – 4 PM (for the kids getting out of school and people needing an afternoon break).
This is a platform that thrives during business hours. We recommend posting your videos Monday thru Friday between the hours of 9 AM and 11 AM. Activity during the weekend is not enough to move the needle and increase engagement so feel free to sit Saturday and Sunday out.
Sheryl Witlen | Content and Community Manager