Video on Facebook has exploded with around four billion daily views considering the massive amount of time people spend on the social network, it’s no surprise that it is quickly becoming a real rival to YouTube and the choice platform for video marketers.
There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. Gone are the days of throwing up a link and hitting post, marketers now have to be savvy if they want videos to convert customers. Facebook’s constantly changing platform leaves brands scrambling to stay on top, but tech-minded brands that are open to adapting can leverage the power of this social media giant.
We are here to share these secrets with you and show you how you can leverage your Magisto for Business content to create an engaging conversation and maximize the reach of your Facebook company page.
Here are three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video marketing efforts:
#1: The Native Facebook Video Algorithm
Facebook has made some big changes in the way content is distributed on the platform and the type of posts most likely to reach the masses is now without a doubt, video content.
Native video content means content that’s directly uploaded to Facebook instead of videos that are linked via YouTube, Magisto, Vimeo or other outside video channels. Native video content is far more effective at reaching audiences than linked video because it keeps users on Facebook, and is therefore rewarded by the algorithm.
Other compelling reasons to upload your videos directly to Facebook are that video played from outside links will play at a lower resolution, and Facebook will not auto-play videos from YouTube or other outside video hosting sites, resulting in far less views.
#2: The Facebook Video Newsjack
Facebook LOVES trends. The platform first introduced Trending Topics on the desktop version of the site in January 2014 and later on mobile in December 2014. It then added a News section that allowed Facebook users to discover even more trending topics in five predefined categories: Politics, Business, Science, Technology, Sports and Entertainment.
With the recent tweak to the Newsfeed to prioritize posts that match current events or trending news stories, this algorithm update has created an easy way for brands to boost their Facebook engagement via “newsjacking,” or creating video posts that revolve around trending stories.
The popularity of a news story may drop off quickly, so in order to get your posts to appear higher in the News Feed, you’ll need to act fast.
How can you turn around timely, compelling, high-quality edited video at the drop of a hat?
Magisto for Business automatically edits your smartphone videos and turns them into high-quality movies with attention-grabbing styles, customized captions, and commercially licensed music. It takes only minutes to create and post a Facebook video using Magisto for Business, and seconds to immediately attract new clients and fresh opportunities for your company in the easiest and most effective way possible.
#3: Capture Leads with a Call to Action
We now know that uploading video content directly to Facebook means more organic reach, but what many still don’t know is that uploading native video content also gives brands a huge opportunity to push a “call to action” within a video post. After a native Facebook video plays, the viewer is presented with two options: replay the video or click the designated call to action button.
While the call to action options are a bit limited, it is still a key feature for encouraging video viewers to further engage with the post or take the next step to learn more about a brand.
These tips will help you master Facebook’s tricky video algorithm to boost your video content’s organic reach. Stay ahead of the game and start utilizing them today!