If you developed an ad campaign that fell on its face, it used to mean you’d get in trouble. However, today’s marketers are discovering that failure may actually help them succeed. Here’s what this means, and why you may want to consider following their lead.
Expensive ad campaigns aren’t worth it
Modern marketers are no longer investing in long creative cycles and elaborate campaigns. Instead, they’re embracing a digital-first strategy that eschews mediums like print and TV for the agility of online advertisements, especially video. This makes it much easier for them to create ads quickly, then throw away what doesn’t work.
It’s more important to start a conversation
Marketing used to be a one-way street, where all you had to do was broadcast your message. With digital marketing campaigns, however, it’s now easier than ever to test for customer preference, performance, and ROI. Your ads should start a conversation between you and your customers.
Marketing has become too fragmented not to fail
Digital-first marketing means the end of monolithic campaigns in favor of spreading your message across a variety of social platforms, websites, and other mediums. This has made the playing field too fragmented for marketers not to continually test out their campaigns. While this may produce more failures, it will also help reveal what succeeds.
Here is an example of how the tech startup Flok used Magisto to create the perfect marketing video for their company.
Fail fast to start succeeding today!
Online video is one of the most popular and engaging forms of digital marketing, especially among millennials. In order to help you take advantage of the benefits of failing fast, Magisto lets you easily create professional videos in minutes, so that you can put out multiple variations and discover which of your messages work best.