flok

flok connects merchants and their customers, powering lasting and rewarding relationships through their digital punch card. With the easy-to-use online dashboard and unique mobile app, flok provides small businesses with the ability to attract new customers and keep them coming back.

Goal:
  • Increase agility and speed of video creation by an order of magnitude vs traditional video production to be able to scale use of video in marketing and communications.
  • Replicate best practices for performance marketing and customer acquisition from static digital media to video marketing.
Execution:

A/B test and optimize video creative on Facebook based on Facebook on video length, messaging, and creative.

A/B Test Results:

Longer narrative style marketing videos far outperformed shorter promotional videos optimized by the Facebook algorithm against marketing objectives and core KPI’s.

Chart4

Winning Video:
Losing Video:

 

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