Studies | 1 min

How Folk increased the agility and speed of their Facebook campaign

Flok connects merchants and customers, powering lasting and rewarding relationships with their digital punch card. With the easy-to-use online dashboard and unique mobile app, flok provides small businesses with the ability to attract new customers and keep them coming back.

How Folk increased the agility and speed of their Facebook video creationClick To Tweet

By using Magisto, flok increased the agility and speed of their Facebook video creation process by an order of magnitude versus traditional ways of creating Facebook videos. In order to figure out which types of videos their customer liked, they A/B tested a number of  Facebook videos based on video length, message, and creative.

flok was able to create seven Facebook videos in 48 hours and be in market within two weeks of the project kick-off. The Magisto AI-generated Facebook videos cost 150% less than their normal Facebook videos and were at market about three months sooner.

They A/B tested longer 30 second narrative videos against shorter 12 second promotional videos. The longer narrative Facebook videos clearly won out with:

  1. 90,000 views vs 4,900 views
  2. 381 reactions vs 47 reactions
  3. 72 comments vs 11 comments
  4. 66 shares vs 4 shares

“We see tremendous opportunity for video across all aspects of our business from product marketing to customer acquisition. Magisto’s AI-driven creative platform helped accelerate our video marketing efforts by an order of magnitude compared to traditional video production,” Ido Gaver, CEO and Co-Founder.

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