Studies | 1 min

Snappy App Used Facebook Videos to Increase Conversion and CTR

Snappy makes it extremely simple to send a real and personalized gift with all the advantages that a gift card offers. Snappy sends gift receivers a selection of personalized gifts and gives them the power to choose the gift they like most from the collection and also customize the size, color, and shipping address of their gift.

Snappy App Used AI-Created Facebook Videos to Increase Conversion and Click-Through-Rates Click To Tweet

Snappy worked with Magisto for Business to integrate Facebook video ads into their customer acquisition program and to correlate creative type and viewing behavior to cost.

Snappy also tested narrative-based Facebook videos against direct marketing call-to-action Facebook videos.

  1. The Magisto-produced narrative Facebook videos performed 62% more effectively than direct marketing call to action Facebook videos in terms of customer acquisition.
  2. The Magisto Facebook videos had an 18% better conversion from app store page visits to app downloads than baseline static creative.
  3. The Magisto Facebook videos had 41% more video completion rates compared to regular Facebook videos.
  4. The Magisto Facebook videos had 39% increased efficiency in click-through-rates compared to regular Facebook videos.

“Video is the new frontier for performance marketing. Imagining video creative, seeing it come to life, and testing multiple variations for ROI is a complex and expensive process. Magisto

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