Culture | 1 min

Why Your Brain Loves Storytelling

Hello and welcome to #TuesdayTips! A weekly video + blog series showcasing the best digital marketing tips + tricks to growing your business with video.

This week’s topic: Why Your Brain Loves Storytelling 

When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts – by first attracting their brains.

Research published in the Harvard Business Review found that a neurochemical called oxytocin is released when we watch a “hero’s story” on video

“We tested if narratives shot on video, rather than face-to-face interactions, would cause the brain to make oxytocin. By taking blood draws before and after the narrative, we found that character-driven stories do consistently cause oxytocin synthesis. ” – HBR

Thoughtful, emotive storytelling is the heart of any successful social video. When the brain synthesizes oxytocin, people are more trustworthy, generous, compassionate, and even more willing to donate to a charitable cause. 

Plan ahead and start creating your character driven “hero” story now – at magisto.com.

If you’re interested – peep the full Harvard Business Review study here.

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