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Is Your Marketing Strategy Following Your Audience?

Word-of-mouth campaigns have always been the best way to promote a brand. Get people talking about your product and they’ll start seeking it out. For decades, businesses have relied on TV and print ads to do just this. However, recent shifts in the media landscape are leaving

How Interactive AI Can Help You Make the Perfect Business Video

No matter what business you’re in, videos are the best way to quickly get your message across and engage with your customers. However, many companies still think making high-quality videos requires too much expertise and time. Not anymore.   At Magisto, we’re constantly thinking about how to

How One Company Used Video to Conquer Facebook

Millar and Company, a Real Estate agency located in the San Francisco Bay Area, needed a way to increase engagement on their Facebook page. They work in one of the most competitive markets in the nation, which made it imperative for them to develop a cost-effective marketing

Why Failing May Be Your Key to Success

If you developed an ad campaign that fell on its face, it used to mean you’d get in trouble. However, today’s marketers are discovering that failure may actually help them succeed. Here’s what this means, and why you may want to consider following their lead. Expensive ad

3 Reasons Why Your Video Ad Campaign Isn’t Working

We are in the midst of a video marketing revolution. For the first time, we can now create our own videos and consume them on phones, social media, or really anywhere we like. Despite this, many traditional marketers are still using TV as their reference point. Here