3 Ways Small Businesses Can Start Driving Sales Now
There’s never been a better time to be a small business. Whereas they once had to rely on word of mouth and expensive advertising campaigns, widespread technology adoption has both broadened their base of customers and made it easier than ever to reach out to them. The days of standing outside a store and holding a sign are over.
Instead, there is now an almost overwhelming array of ways to spread brand awareness and attract new customers. From targeted social media ads to personalized drip email campaigns, small businesses now have the power to market directly to customers most likely to listen. In fact, according to research conducted by Salesforce, today’s top performing small business sales teams have at least 10 different ways of connecting with their customers.
While all these options may sound intimidating, here are three easy ways to leverage today’s technology in order to start driving sales:
1. Magisto for Business
We may be biased about Magisto, but consider this: by 2019, digital advertising will be a $240 billion dollar business. That’s a lot of ads. As a small business, how do you plan to differentiate yourself?
Magisto for Business lets you take advantage of the rise in online video marketing by making it both easy and cost-effective to put together professional movies. With features such as its Smart Storyboard, you can easily combine multiple videos, edit and reorder scenes, and add in photos. Magisto for Business users can also incorporate commercially-licensed music into their movies, then upload them directly to popular services, such as Facebook Ad Manager or Instagram.
The best part? You don’t have to rely on complicated programs or pricey video editors. All of this is affordable and easy to do. With just a few clicks, you can create a slick advertisement, product description, or anything you want. It’s the perfect way to make your brand stand out.
Don’t assume your job is done once a customer enters your store. Increasingly, consumers expect to not only be able to pay without cash, but to use devices such as their smartphone or watch to complete a transaction. It doesn’t matter if you own a brick-and-mortar store or rent out a stall; they want payments to be easy, fast, and secure. That’s where Square comes in.
Through both their software and hardware, Square makes it possible for any business to accept credit cards, as well as other advanced forms of payment like chip cards and NFC. Their financial services can also help make the shopping experience more convenient for both the business and consumer by sending out digital receipts, generating instant and direct customer feedback, producing in-depth sales report and analytics, and much more. Businesses can even use Square to manage invoicing and recurring payments, or to set up an e-commerce store.
Square’s various services not only help to make the payment process seamless, but can generate useful data about customers that small businesses can use to hone their marketing strategies and increase their sales.
3. An intelligent social media strategy
It’s no secret that social media has become a key factor in attracting customers and driving sales. With over a billion users on Facebook alone, it’s the rare business that isn’t already using social media to market themselves in some way. However, what many businesses aren’t doing is identifying which channels their audience is most likely to use.
Developing an intelligent social media strategy is especially crucial for small businesses, which often have a much smaller base of potential customers. As such, it’s important to analyze your existing customers, then determine where you can find others like them online. For instance, if your primary customer is a forty-something mother who uses Facebook, you shouldn’t invest too much of your time on Twitter (for now).
Of course, once you identify the most lucrative social media channel to advertise your brand, Magisto for Business can help you craft the perfect message to get your customers into your store.
Interested in getting a full year of Magisto for Business for free, as well as custom Square hardware and a possible $10,000? Enter the BRASSY’s, Square’s first-ever awards program, and tell the story of how your small business has defied the odds, persevered, and turned into a success. Numerous prizes will be awarded to 35 finalists and five winners. Submissions are being accepted until October 9th. Click here for more details.