For many businesses, social video is the new marketing medium. However, new data from a variety of publishers shows that 85% of all Facebook videos are watched without sound. How do marketers get their message across, without sound, at the speed of social? The answer is simple: (smartly) use text to enhance your social video. Below are three tips to make the most of your social videos by optimizing text.For many businesses, social video is the new marketing medium. However, new data from a variety of publishers shows that 85% of all Facebook videos are watched without sound.Click To Tweet
#1. Make it Readable
The text of your social video has to be easy to read. Social and mobile have become two parts of the same whole, so make sure your text is large enough to be read clearly on mobile devices with small screens.
#2. Keep it Tight
Cap the amount of text in your social video to one line per caption. Big blocks of text can overwhelm your viewers. Break up sentences over two or three splashes and always try to edit your copy down to a fine point. There’s no need to make your viewers read more than is necessary.
#3. Use the Powerbite Style
Powerbites can be used to quickly and effectively structure and convey your message on your social video. The basic structure is to use text to:
- Start with your conclusion
- Give your evidence
- Let your audience know the reasons for caring
- End with a call to action
Keep these tips in mind and let text make your next video jump off the screen!
Join the video revolution with Magisto. Easily and quickly add text to your social video content. Test variations to generate the best possible results. Stay relevant in ever-changing marketplaces. Now you have the tools to create effective social video – go forth and conquer with Magisto!
Want to read the report on text and video? Download it here.